Tvm: Flytxt, the Technopark based end-to-end provider of mobile marketing and advertising solutions, is planning a major expansion. The company plans to expand over 100% over the next 9-12 months. This decision was taken at the Flytxt Board Meeting held in Cape Town, South Africa last week.
In a release, Dr. Vinod Vasudevan, Group CEO, Flytxt said, “We are increasing people and resources rapidly and at the same time consolidating our management leadership in India and South Africa. Global expansion will take place from these geographies. Flytxt will release new products over the next 6 months that will transform the mobile operator’s role in the mobile advertising ecosystem”.
Speaking at the board meeting, David Harper, Chairman, Flytxt said, “The market demand for mobile marketing and advertising is accelerating significantly and we are going to scale rapidly to meet this demand with a specific focus on India and Africa where the growth is most dramatic”.
One major reason for the upsurge in demand is the availability of products such as Flytxt’s Neon which can transform the effectiveness of the mobile operator’s efforts to promote its Voice, Data and Value Added Services (VAS) products as well as improve the customer experience by eliminating intrusive, mass and blind campaigns. The increase in revenue is significant and accurately measurable. Over the last 18 months, the company has secured a number of major partnerships with tier one mobile operators.
Flytxt, a global technology leader in mobile marketing and advertising space, has its headquarters and global delivery centre in Trivandrum with its corporate office in the Netherlands. This Technopark centre houses the product development and is responsible for global delivery. Total headcount will grow from 100 to 200 plus in this same period. The company is looking for increasing its headcount in sales, product consulting and technical support located in Delhi, Mumbai and Johannesburg.
Kerala IT News
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